There is no doubt that the ways in which we’re forming and developing business relationships has changed significantly in recent times.

Following a great deal of research into how the most effective relationships are formed and maintained, I came up with the original idea for the Incentive Manager network concept.

Often the hardest part of referral marketing is keeping it all going on a continual basis, many referral marketing programmes fail because they have no logical method of collection.

Incentive Manager has the functionality to collect and manage referrals from your network in one place, thus removing the tedium of report collation. It then helps us to focus on the things that will really make a difference to business growth, in the words of Stephen R. Covey: “Prioritise people over things, relationships over schedules.”

The result is a platform that provides transparency, consistency and an opportunity to collaborate with like-minded, referral-oriented businesses in a way that will make a difference to all that join in.

We can then focus on the most important part of business relationship formation and ongoing development, human interaction.